{"id":1159,"date":"2025-04-10T16:13:43","date_gmt":"2025-04-10T16:13:43","guid":{"rendered":"https:\/\/overlineconsulting.com\/?post_type=insight&p=1159"},"modified":"2025-04-30T14:22:24","modified_gmt":"2025-04-30T14:22:24","slug":"breaking-down-silos-lessons-for-cpg-marketers","status":"publish","type":"insight","link":"https:\/\/overlineconsulting.com\/insight\/breaking-down-silos-lessons-for-cpg-marketers\/","title":{"rendered":"7-Eleven: Lessons for CPG Marketers for Unlocking Customer Insights"},"content":{"rendered":"\n
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\n \n Podcasts<\/span>\n

\n 7-Eleven: Lessons for CPG Marketers for Unlocking Customer Insights <\/h1>\n
\n With Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-Eleven <\/div>\n \n
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\n \"7-Eleven: \n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n \n <\/section>\n\n\n\n\n\n
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\u201cWe\u2019re going to be the largest radio station in the United States with 250 million monthly listeners. All of our ads are generated from text to voice by AI.\u201d <\/em>
Mario Mijares, VP of Marketing, Loyalty, and Monetization at 7-Eleven<\/strong><\/p>\n<\/blockquote>\n\n\n\n

Commerce and shopper media is undergoing a profound transformation. What was once seen as a channel for last-mile conversions is now being reimagined as a full-funnel opportunity to test, engage, and influence consumers in real time.<\/p>\n\n\n\n

In the latest episode of Time for a Reset: Marketing Podcast<\/em><\/a>: Insights from Global Brand Marketers<\/em>, host Fiona Davis<\/a> sits down with Mario Mijares<\/a>, VP of Marketing, Loyalty, and Monetization at 7-Eleven<\/a>, to unpack how one of the world\u2019s most recognized convenience retailers is turning stores into media platforms, and data into dynamic, real-time signals.<\/p>\n\n\n\n

From AI-powered in-store radio and behavior-first audience targeting to an end-to-end innovation engine built for CPG experimentation, 7-Eleven is redefining what\u2019s possible in physical retail.<\/p>\n\n\n\n

\ud83c\udfa7 Want to learn more?<\/strong> Tune into this episode of Time for a Reset Marketing Podcast<\/em> for an in-depth look at how retail media is evolving and how you can leverage these insights to take your brand to the next level.<\/p>\n\n\n\n

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