{"id":12,"date":"2025-02-20T09:04:49","date_gmt":"2025-02-20T09:04:49","guid":{"rendered":"https:\/\/overline.test\/?page_id=12"},"modified":"2025-04-28T15:42:06","modified_gmt":"2025-04-28T15:42:06","slug":"retail-marketing","status":"publish","type":"page","link":"https:\/\/overlineconsulting.com\/consulting-services\/retail-marketing\/","title":{"rendered":"Retail Commerce &amp; Marketing"},"content":{"rendered":"\n \n\n   <section class=\"hero  angled standard_hero lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(&#039;https:\/\/overlineconsulting.com\/wp-content\/uploads\/Background-colour-1.svg&#039;)\">\n\n      <svg class='parallax-svg' id='vector_1' xmlns='http:\/\/www.w3.org\/2000\/svg' width='148' height='212' viewBox='0 0 148 212' fill='none'>\n                    <path d='M0 211.553H71.802L148 0H76.3608L0 211.553Z' fill='url(#paint0_linear_1124_30802)'\/>\n                    <defs><linearGradient id='paint0_linear_1124_30802' x1='286.569' y1='-33.3147' x2='297.909' y2='157.077' gradientUnits='userSpaceOnUse'><stop offset='0.21' stop-color='#642A7D'\/><stop offset='0.911' stop-color='#FA91FF'\/><\/linearGradient><\/defs>\n                <\/svg><svg class='parallax-svg' id='vector_2' xmlns='http:\/\/www.w3.org\/2000\/svg' width='205' height='293' viewBox='0 0 205 293' fill='none'>\n                    <path d='M0 292.467H99.4554L205 0H105.77L0 292.467Z' fill='url(#paint0_linear_1124_30330)'\/>\n                    <defs><linearGradient id='paint0_linear_1124_30330' x1='-12' y1='524' x2='-257.874' y2='157.546' gradientUnits='userSpaceOnUse'><stop offset='0.21' stop-color='#642A7D'\/><stop offset='0.911' stop-color='#FA91FF'\/><\/linearGradient><\/defs>\n                <\/svg><svg class='parallax-svg' id='vector_3' xmlns='http:\/\/www.w3.org\/2000\/svg' width='205' height='294' viewBox='0 0 205 294' fill='none'>\n                    <path d='M0 293.233H99.4554L205 0.766602H105.77L0 293.233Z' fill='url(#paint0_linear_1149_5638)'\/>\n                    <defs><linearGradient id='paint0_linear_1149_5638' x1='299' y1='-118' x2='456.979' y2='235.422' gradientUnits='userSpaceOnUse'><stop offset='0.210006' stop-color='#642A7D'\/><stop offset='0.911304' stop-color='#FA91FF'\/><\/linearGradient><\/defs>\n                <\/svg>\n      <div class=\"container\"> \n                     <div class=\"image_holder\">\n               <img decoding=\"async\" data-src=\"https:\/\/overlineconsulting.com\/wp-content\/smush-webp\/Retail-Commerce-Marketing.png.webp\" alt=\"A black man in a jacket, polo neck and glasses smiles whilst looking at objects on a supermarket shelf.\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2316;\">\n            <\/div>\n                  \n         <div class=\"col-12 col-lg-5\">\n            <div class=\"hero__content\">\n                                                <h1>\n                     Retail Commerce &#038; Marketing                  <\/h1>\n                                                <p class=\"h3_style\"><span>Success isn\u2019t just chasing trends.<\/span> <\/p>\n                                                <div class=\"mb-4 copy\">\n                     <p>It\u2019s building future-ready commerce strategies.<\/p>\n                  <\/div>\n                                             <button class=\"bordered--purple rounded padded uppercase m-right\">\n                  <a href=\"https:\/\/overlineconsulting.com\/contact\/\">Let&#8217;s talk                     <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"12\" viewBox=\"0 0 18 12\" fill=\"none\">\n                        <path d=\"M17.2521 6.67971H0.746039C0.333386 6.67971 0 6.37442 0 5.99653C0 5.61865 0.333386 5.31335 0.746039 5.31335H15.45L10.9225 1.16728C10.6311 0.900413 10.6311 0.46702 10.9225 0.200151C11.2139 -0.0667171 11.6872 -0.0667171 11.9786 0.200151L17.7814 5.51403C17.9959 5.71045 18.0588 6.00294 17.9422 6.25913C17.8257 6.51319 17.5529 6.67971 17.2521 6.67971Z\" fill=\"white\"\/>\n                        <path d=\"M11.4424 12C11.2512 12 11.06 11.9338 10.9155 11.7993C10.6241 11.5324 10.6241 11.0991 10.9155 10.8322L16.7253 5.5119C17.0167 5.24503 17.4899 5.24503 17.7814 5.5119C18.0728 5.77877 18.0728 6.21216 17.7814 6.47903L11.9716 11.7993C11.8247 11.9338 11.6335 12 11.4424 12Z\" fill=\"white\"\/>\n                     <\/svg>\n                  <\/a>\n               <\/button>\n                                                                           <div class=\"col d-block transcript\">\n                                 <\/div>  \n            <\/div>\n         <\/div>\n         \n                  \n      <\/div>\n   <\/section>\n\n\n\n<section class=\"standard_text\" style=\"\">\n   <div class=\"container d-block d-grid-md\">\n               <div class=\"col-12 flex-align-center\">\n            <span class=\"page_title\">Key capabilities<\/span>\n         <\/div>\n         <\/div>\n            <div class=\"container d-block d-grid-md\">\n         <div class=\"col-12 col-lg-6\">\n            <h2 class=\"fontsize--h3\">Stay ahead, don\u2019t just keep up.<\/h2>\n         <\/div>\n         <div class=\"col-12 col-lg-6\">\n         <\/div>\n         <div class=\"col-12 col-md-6 d-block\">\n            <p>Retail Commerce is evolving fast. The convergence of Shopper, Trade, and Retail Media, powered by integrated data and inventory from retailers, brands, and publishers, is making true omnichannel activation a reality.<\/p>\n<p>To keep up, you need a partner who gets your challenges, understands your growth goals, and can build a multi-year plan to hit them.<\/p>\n         <\/div>\n         <div class=\"col-12 col-md-6 d-block secondary\">\n         <p>We develop bottoms-up growth models based on real-world data, so you can take them to the board with confidence and have an experienced team supporting you to implement and bring it to life. From go-to-market strategy to data infrastructure, we will show you to how to drive incremental growth, whether you are a brand or retailer.<\/p>\n<p><strong>Let\u2019s build what\u2019s next, together.<\/strong><\/p>\n<p>&nbsp;<\/p>\n         <\/div>\n      <\/div>\n   <\/section>\n\n\n<section class=\"feature-block lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(&#039;https:\/\/overlineconsulting.com\/wp-content\/uploads\/icon-features-bg.svg&#039;)\"> \n   <div class=\"container\">\n      <div class=\"col-12 feature-block__title\">\n         <h2>Our growth sophistication model has six game-changing pillars<\/h2>\n      <\/div>\n                        <div class=\"col-12 col-md-4 feature-block__feature\">\n            <img decoding=\"async\" class=\"image lazyload\" data-src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/Strategy-_-White-1.svg\" alt=\"Strategy\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\n            <h3 class=\"title\">Strategy<\/h3>\n            <div class=\"copy\">\n               <p>We align your marketing strategy with business goals, ensuring it drives value and strengthens your brand position.<\/p>\n            <\/div>\n         <\/div>\n                        <div class=\"col-12 col-md-4 feature-block__feature\">\n            <img decoding=\"async\" class=\"image lazyload\" data-src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/Operating-Model-_-White-1.svg\" alt=\"Operating Model\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\n            <h3 class=\"title\">Operating Model<\/h3>\n            <div class=\"copy\">\n               <p>Build an agile, adaptive team with the right partners, clear goals, and KPIs to drive measurable success.<\/p>\n            <\/div>\n         <\/div>\n                        <div class=\"col-12 col-md-4 feature-block__feature\">\n            <img decoding=\"async\" class=\"image lazyload\" data-src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/Technology-_-White-1.svg\" alt=\"Technology\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\n            <h3 class=\"title\">Technology<\/h3>\n            <div class=\"copy\">\n               <p>Implement a seamless, scalable infrastructure that supports cross-team collaboration and fuels growth.<\/p>\n            <\/div>\n         <\/div>\n                        <div class=\"col-12 col-md-4 feature-block__feature\">\n            <img decoding=\"async\" class=\"image lazyload\" data-src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/Data-and-Insights-_-White-1.svg\" alt=\"Data &#038; Insights\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\n            <h3 class=\"title\">Data &#038; Insights<\/h3>\n            <div class=\"copy\">\n               <p>Craft a secure data architecture, democratize access, and create a scalable solution that drives smarter decisions.<\/p>\n            <\/div>\n         <\/div>\n                        <div class=\"col-12 col-md-4 feature-block__feature\">\n            <img decoding=\"async\" class=\"image lazyload\" data-src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/Measurement-Attribution-_-White-1.svg\" alt=\"Marketing Activation\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\n            <h3 class=\"title\">Measurement &#038; Attribution<\/h3>\n            <div class=\"copy\">\n               <p>Use a unified framework to uncover hidden revenue opportunities and gain deep customer insights.<\/p>\n            <\/div>\n         <\/div>\n                        <div class=\"col-12 col-md-4 feature-block__feature\">\n            <img decoding=\"async\" class=\"image lazyload\" data-src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/Marketing-Activation-_-White-1.svg\" alt=\"Measurement &#038; Attribution\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\n            <h3 class=\"title\">Marketing Activation<\/h3>\n            <div class=\"copy\">\n               <p>Optimize strategies and enhance customer experience using data and automation to drive impact.<\/p>\n            <\/div>\n         <\/div>\n         <\/div>\n<\/section>\n\n\n\n\n   <section id=\"featured-quote-slider\" class=\"featured-quotes lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(&#039;https:\/\/overlineconsulting.com\/wp-content\/uploads\/featured-quote-backer.svg&#039;)\"> \n      <div class=\"container d-block\">\n                           <div class=\"featured-quote-slider splide\">\n                  <div class=\"splide__track\">\n                     <div class=\"splide__list\">\n                                                   <div class=\"splide__slide\">\n                              <div class=\"featured-quote-slider__slide align-center featured-quote container\">\n                                 <div class=\"col-12 text white\">\n                                    <span class=\"featured-quote__text\">Overline&#8217;s commitment to healthy discussion, investigation and collaboration has helped us prepare, and build with confidence, our future global and regional processes.<\/span>\n                                    <span class=\"featured-quote__author\">Kristen Nolte<\/span>\n                                    <span class=\"featured-quote__position\">SVP Global Consumer  and Small Business Marketing Dell<\/span>\n                                 <\/div>\n                              <\/div>\n                           <\/div>\n                                             <\/div>\n                  <\/div>\n               <\/div>\n                  <\/div>\n   <\/section>\n\n\n\n\n\n<section id=\"featured_text_image\" class=\"wrapper\">\n         <svg id=\"orange_1\" class=\"parallax orange-elements\" data-speed=\"1\" data-start-offset=\"0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"205\" height=\"293\" viewBox=\"0 0 205 293\" fill=\"none\">\n      <path d=\"M0 292.467H99.4554L205 0H105.77L0 292.467Z\" fill=\"url(#paint0_linear_1124_30800)\"\/>\n      <defs>\n         <linearGradient id=\"paint0_linear_1124_30800\" x1=\"285\" y1=\"-140.767\" x2=\"442.526\" y2=\"142.353\" gradientUnits=\"userSpaceOnUse\">\n            <stop offset=\"0.210006\" stop-color=\"#9B1E1E\"\/>\n            <stop 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