{"id":1288,"date":"2025-04-11T15:42:56","date_gmt":"2025-04-11T15:42:56","guid":{"rendered":"https:\/\/overlineconsulting.com\/?page_id=1288"},"modified":"2025-04-15T07:43:14","modified_gmt":"2025-04-15T07:43:14","slug":"blog","status":"publish","type":"page","link":"https:\/\/overlineconsulting.com\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\n \n\n   <section class=\"hero  angled standard_hero lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(&#039;https:\/\/overlineconsulting.com\/wp-content\/uploads\/insights-hero.svg&#039;)\">\n\n      <svg class='parallax-svg' id='vector_1' xmlns='http:\/\/www.w3.org\/2000\/svg' width='148' height='212' viewBox='0 0 148 212' fill='none'>\n                    <path d='M0 211.777H71.802L148 0.223633H76.3608L0 211.777Z' fill='url(#paint0_linear_1124_28855)'\/>\n                    <defs><linearGradient id='paint0_linear_1124_28855' x1='48.4083' y1='0.223631' x2='161.189' y2='153.167' gradientUnits='userSpaceOnUse'><stop offset='0' stop-color='#C8FF5A'\/><stop offset='0.225' stop-color='#FF8728'\/><stop offset='0.79' stop-color='#420F57'\/><\/linearGradient><\/defs>\n                <\/svg><svg class='parallax-svg' id='vector_2' xmlns='http:\/\/www.w3.org\/2000\/svg' width='205' height='292' viewBox='0 0 205 292' fill='none'>\n                    <path d='M0 292H99.4554L205 0H105.77L0 292Z' fill='url(#paint0_linear_1124_28786)'\/>\n                    <defs><linearGradient id='paint0_linear_1124_28786' x1='67.0521' y1='0' x2='222.557' y2='211.626' gradientUnits='userSpaceOnUse'><stop offset='0' stop-color='#C8FF5A'\/><stop offset='0.225' stop-color='#FF8728'\/><stop offset='0.79' stop-color='#642A7D'\/><\/linearGradient><\/defs>\n                <\/svg>\n      <div class=\"container\"> \n                     <div class=\"image_holder\">\n               <img decoding=\"async\" data-src=\"https:\/\/overlineconsulting.com\/wp-content\/smush-webp\/clients-hero.png.webp\" alt=\"A couple of businesswomen engage in conversation.\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1703px; --smush-placeholder-aspect-ratio: 1703\/1560;\">\n            <\/div>\n                  \n         <div class=\"col-12 col-lg-5\">\n            <div class=\"hero__content\">\n                                                <h1>\n                     The Overline Blog                  <\/h1>\n                                                <p class=\"h3_style\"><span>Sharp Insights. Real Impact.<\/span><\/p>\n                                                <div class=\"mb-4 copy\">\n                     <p>No generic takes\u2014just straight-talking analysis, fresh perspectives, and actionable strategies from marketing leaders who know what it takes to win. From emerging trends to battle-tested tactics, we break down what matters and how to make it work for you.<\/p>\n<p>Stay ahead, stay sharp, and turn insights into action. Dive in.<\/p>\n                  <\/div>\n                                                                                          <div class=\"col d-block transcript\">\n                                 <\/div>  \n            <\/div>\n         <\/div>\n         \n                  \n      <\/div>\n   <\/section>\n\n\n\n\n    <section id=\"insights_master_block\" style=\"background-image:inherit;\" data-bg-image=\"url(&#039;https:\/\/overlineconsulting.com\/wp-content\/themes\/overline\/src\/images\/insights-bg-section.svg&#039;)\" class=\"lazyload\">\n        <div class=\"container\">\n            <div class=\"col-12\">\n                <div id=\"ajax-load-more\" class=\"ajax-load-more-wrap default alm-layouts\"  data-alm-id=\"\" data-canonical-url=\"https:\/\/overlineconsulting.com\/blog\/\" data-slug=\"blog\" data-post-id=\"1288\"  data-localized=\"ajax_load_more_vars\" data-alm-object=\"ajax_load_more\"><div aria-live=\"polite\" aria-atomic=\"true\" class=\"alm-listing alm-ajax\" data-seo=\"true\" data-seo-start-page=\"1\" data-seo-scroll=\"false\" data-seo-scrolltop=\"30\" data-seo-controls=\"1\" data-seo-permalink=\"pretty\" data-container-type=\"div\" data-loading-style=\"default\" data-theme-repeater=\"custom.php\" data-post-type=\"insight\" data-taxonomy=\"insight-type\" data-taxonomy-terms=\"blog\" data-taxonomy-operator=\"IN\" data-order=\"DESC\" data-orderby=\"date\" data-offset=\"0\" data-posts-per-page=\"16\" data-scroll=\"false\" data-button-label=\"Load More\" data-prev-button-label=\"Load Previous\"><\/div><noscript><div class=\"alm-listing alm-noscript\"><div class=\"col-12 col-md-3 single_insight  custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/data-diversity-and-disruption-ariela-nerubay-cmo-of-grupo-jumex-unpacks-her-playbook-for-driving-brand-growth\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>Data, Diversity, and Disruption: Ariela Nerubay, CMO of Grupo Jumex, Unpacks Her Playbook for Driving Brand Growth<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/data-diversity-and-disruption-ariela-nerubay-cmo-of-grupo-jumex-unpacks-her-playbook-for-driving-brand-growth\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n   <\/div><div class=\"col-12 col-md-3 single_insight  custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/beyond-the-surface-mastering-data-hygiene-for-strategic-advantage\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>\u200b\u200b\u200bBeyond the Surface: Mastering Data Hygiene for Strategic Advantage\u200b<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/beyond-the-surface-mastering-data-hygiene-for-strategic-advantage\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n   <\/div><div class=\"col-12 col-md-3 single_insight  custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/cve-is-now-overline\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>Getting Change Over the Line: Why CVE is Now Overline<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/cve-is-now-overline\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n   <\/div><div class=\"col-12 col-md-6 single_insight featured-half-image custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/the-evolution-of-marketing-becoming-more-measurable-scientific-and-augmented-by-ai\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>The Future of Marketing<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/the-evolution-of-marketing-becoming-more-measurable-scientific-and-augmented-by-ai\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n      <div class=\"image\">\n      <a href=\"https:\/\/overlineconsulting.com\/insight\/the-evolution-of-marketing-becoming-more-measurable-scientific-and-augmented-by-ai\/\">\n         <img decoding=\"async\" src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/GettyImages-2193895887-300x200.jpg\" alt=\"\">\n      <\/a>\n   <\/div>\n   <\/div><div class=\"col-12 col-md-6 single_insight featured-half-image custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/the-evolution-of-marketing-measurement\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>The Evolution Of Marketing Measurement\u00a0 \u00a0<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a 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href=\"https:\/\/overlineconsulting.com\/insight\/holistic-marketing-in-housing-a-no-one-size-fits-all-approach\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n      <div class=\"image\">\n      <a href=\"https:\/\/overlineconsulting.com\/insight\/holistic-marketing-in-housing-a-no-one-size-fits-all-approach\/\">\n         <img decoding=\"async\" src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/Holistic-Marketing-In-housing-300x300.png\" alt=\"\">\n      <\/a>\n   <\/div>\n   <\/div><div class=\"col-12 col-md-6 single_insight featured-half-image custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/breaking-through-the-clutter-unleashing-the-power-of-connected-tv\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>Breaking Through the Clutter: Unleashing the Power of Connected TV<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/breaking-through-the-clutter-unleashing-the-power-of-connected-tv\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n      <div class=\"image\">\n      <a href=\"https:\/\/overlineconsulting.com\/insight\/breaking-through-the-clutter-unleashing-the-power-of-connected-tv\/\">\n         <img decoding=\"async\" src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/Blog-cover-5-300x300.png\" alt=\"\">\n      <\/a>\n   <\/div>\n   <\/div><div class=\"col-12 col-md-6 single_insight featured-half-image custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/navigating-the-maze-classic-pitfalls-in-measuring-social-media-effectiveness\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>Classic Pitfalls in Measuring Social Media Effectiveness<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/navigating-the-maze-classic-pitfalls-in-measuring-social-media-effectiveness\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n      <div class=\"image\">\n      <a href=\"https:\/\/overlineconsulting.com\/insight\/navigating-the-maze-classic-pitfalls-in-measuring-social-media-effectiveness\/\">\n         <img decoding=\"async\" src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/Maze-2-300x300.png\" alt=\"\">\n      <\/a>\n   <\/div>\n   <\/div><div class=\"col-12 col-md-6 single_insight featured-half-image custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/forecast-the-cmo-strikes-back\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>Forecast: The CMO Strikes Back<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/forecast-the-cmo-strikes-back\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n      <div class=\"image\">\n      <a href=\"https:\/\/overlineconsulting.com\/insight\/forecast-the-cmo-strikes-back\/\">\n         <img decoding=\"async\" src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/javier-3-300x300.png\" alt=\"\">\n      <\/a>\n   <\/div>\n   <\/div><div class=\"col-12 col-md-6 single_insight featured-half-image custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/its-that-predictions-time-of-the-year-charting-the-marketing-frontier-of-2024\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>Charting the Marketing Frontier of 2024<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/its-that-predictions-time-of-the-year-charting-the-marketing-frontier-of-2024\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n      <div class=\"image\">\n   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decoding=\"async\" src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/Media-Harmony-3-300x300.png\" alt=\"\">\n      <\/a>\n   <\/div>\n   <\/div><div class=\"col-12 col-md-6 single_insight featured-half-image custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/to-clean-or-not-to-clean-a-data-dilemma\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>To Clean or Not to Clean: A Data Dilemma!<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/to-clean-or-not-to-clean-a-data-dilemma\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n      <div class=\"image\">\n      <a href=\"https:\/\/overlineconsulting.com\/insight\/to-clean-or-not-to-clean-a-data-dilemma\/\">\n         <img decoding=\"async\" src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/Data-Modelling-with-a-purpose-5-300x300.png\" alt=\"\">\n      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href=\"https:\/\/overlineconsulting.com\/wp-json\/wp\/v2\/pages\/1288\/page\/3\/\">3<\/a><\/span><\/div><\/noscript><div class=\"alm-btn-wrap\" data-rel=\"ajax-load-more\"><button class=\"alm-load-more-btn more\" type=\"button\">Load More<\/button><\/div><\/div> \n            <\/div>\n        <\/div>\n    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