{"id":13,"date":"2025-02-20T09:05:06","date_gmt":"2025-02-20T09:05:06","guid":{"rendered":"https:\/\/overline.test\/?page_id=13"},"modified":"2025-04-28T15:33:09","modified_gmt":"2025-04-28T15:33:09","slug":"martech-data-ai","status":"publish","type":"page","link":"https:\/\/overlineconsulting.com\/consulting-services\/martech-data-ai\/","title":{"rendered":"Marketing Technology, Data &amp; AI"},"content":{"rendered":"\n \n\n   <section class=\"hero  angled standard_hero lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(&#039;https:\/\/overlineconsulting.com\/wp-content\/uploads\/Background-colour-1.svg&#039;)\">\n\n      <svg class='parallax-svg' id='vector_1' xmlns='http:\/\/www.w3.org\/2000\/svg' width='148' height='212' viewBox='0 0 148 212' fill='none'>\n                    <path d='M0 211.553H71.802L148 0H76.3608L0 211.553Z' fill='url(#paint0_linear_1124_30802)'\/>\n                    <defs><linearGradient id='paint0_linear_1124_30802' x1='286.569' y1='-33.3147' x2='297.909' y2='157.077' gradientUnits='userSpaceOnUse'><stop offset='0.21' stop-color='#642A7D'\/><stop offset='0.911' stop-color='#FA91FF'\/><\/linearGradient><\/defs>\n                <\/svg><svg class='parallax-svg' id='vector_2' xmlns='http:\/\/www.w3.org\/2000\/svg' width='205' height='293' viewBox='0 0 205 293' fill='none'>\n                    <path d='M0 292.467H99.4554L205 0H105.77L0 292.467Z' fill='url(#paint0_linear_1124_30330)'\/>\n                    <defs><linearGradient id='paint0_linear_1124_30330' x1='-12' y1='524' x2='-257.874' y2='157.546' gradientUnits='userSpaceOnUse'><stop offset='0.21' stop-color='#642A7D'\/><stop offset='0.911' stop-color='#FA91FF'\/><\/linearGradient><\/defs>\n                <\/svg><svg class='parallax-svg' id='vector_3' xmlns='http:\/\/www.w3.org\/2000\/svg' width='205' height='294' viewBox='0 0 205 294' fill='none'>\n                    <path d='M0 293.233H99.4554L205 0.766602H105.77L0 293.233Z' fill='url(#paint0_linear_1149_5638)'\/>\n                    <defs><linearGradient id='paint0_linear_1149_5638' x1='299' y1='-118' x2='456.979' y2='235.422' gradientUnits='userSpaceOnUse'><stop offset='0.210006' stop-color='#642A7D'\/><stop offset='0.911304' stop-color='#FA91FF'\/><\/linearGradient><\/defs>\n                <\/svg>\n      <div class=\"container\"> \n                     <div class=\"image_holder\">\n               <img decoding=\"async\" data-src=\"https:\/\/overlineconsulting.com\/wp-content\/smush-webp\/martech-data.png.webp\" alt=\"A woman is sat smiling whilst working at a laptop computer\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1808px; --smush-placeholder-aspect-ratio: 1808\/1648;\">\n            <\/div>\n                  \n         <div class=\"col-12 col-lg-5\">\n            <div class=\"hero__content\">\n                                                <h1>\n                     Marketing Technology, Data &#038; AI                  <\/h1>\n                                                <p class=\"h3_style\"><span>Collect what matters, build what\u2019s strategic and buy what works.<\/span><\/p>\n                                                <div class=\"mb-4 copy\">\n                     <p>With the right platforms and insights, we turn strategy into action fast.<\/p>\n                  <\/div>\n                                             <button class=\"bordered--purple rounded padded uppercase m-right\">\n                  <a href=\"https:\/\/overlineconsulting.com\/contact\/\">Let&#8217;s talk                     <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"12\" viewBox=\"0 0 18 12\" fill=\"none\">\n                        <path d=\"M17.2521 6.67971H0.746039C0.333386 6.67971 0 6.37442 0 5.99653C0 5.61865 0.333386 5.31335 0.746039 5.31335H15.45L10.9225 1.16728C10.6311 0.900413 10.6311 0.46702 10.9225 0.200151C11.2139 -0.0667171 11.6872 -0.0667171 11.9786 0.200151L17.7814 5.51403C17.9959 5.71045 18.0588 6.00294 17.9422 6.25913C17.8257 6.51319 17.5529 6.67971 17.2521 6.67971Z\" fill=\"white\"\/>\n                        <path d=\"M11.4424 12C11.2512 12 11.06 11.9338 10.9155 11.7993C10.6241 11.5324 10.6241 11.0991 10.9155 10.8322L16.7253 5.5119C17.0167 5.24503 17.4899 5.24503 17.7814 5.5119C18.0728 5.77877 18.0728 6.21216 17.7814 6.47903L11.9716 11.7993C11.8247 11.9338 11.6335 12 11.4424 12Z\" fill=\"white\"\/>\n                     <\/svg>\n                  <\/a>\n               <\/button>\n                                                                           <div class=\"col d-block transcript\">\n                                 <\/div>  \n            <\/div>\n         <\/div>\n         \n                  \n      <\/div>\n   <\/section>\n\n\n\n<section class=\"standard_text\" style=\"\">\n   <div class=\"container d-block d-grid-md\">\n               <div class=\"col-12 flex-align-center\">\n            <span class=\"page_title\">Key Capabilities<\/span>\n         <\/div>\n         <\/div>\n      <div class=\"container d-block d-grid-md\">\n      <div class=\"col-12 col-md-5 flex-align-center\">\n         <h2 class=\"fontsize--h3 one-col\">Need help choosing partners, integrating tools, or driving adoption across your tech and data stack?<\/h2>\n      <\/div>\n      <div class=\"col-12 col-md-6 flex-align-center\">\n               <\/div>\n      <\/div>\n      <div class=\"container d-block d-grid-md\">\n      <div class=\"col-9 mt-3\">\n         <p class=\"\" data-start=\"131\" data-end=\"453\"><strong data-start=\"131\" data-end=\"267\">We\u2019re hands-on and ready to go.<\/strong><\/p>\n<p>Need help choosing partners, integrating tools, or driving adoption across your tech and data stack? We\u2019re hands-on and ready to go.<\/p>\n<p>We help organizations unlock the full potential of their martech, adtech, and customer data\u2014optimizing stacks, streamlining data supply chains, effectively using AI to optimize and streamline, and delivering real business results.<\/p>\n<p>From CDPs to media attribution and audience modeling, our blend of strategy and data science ensures you\u2019ve got the right tools for short-term wins and long-term growth.<\/p>\n<p><strong>Let\u2019s make your data work harder.<\/strong><\/p>\n      <\/div>\n   <\/div>\n      <\/section>\n\n\n<section class=\"feature-block lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(&#039;https:\/\/overlineconsulting.com\/wp-content\/uploads\/icon-features-bg.svg&#039;)\"> \n   <div class=\"container\">\n      <div class=\"col-12 feature-block__title\">\n         <h2>Our growth sophistication model has six game-changing pillars<\/h2>\n      <\/div>\n                        <div class=\"col-12 col-md-4 feature-block__feature\">\n            <img decoding=\"async\" class=\"image lazyload\" data-src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/Strategy-_-White-1.svg\" alt=\"Strategy\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\n            <h3 class=\"title\">Strategy<\/h3>\n            <div class=\"copy\">\n               <p>We align your marketing strategy with business goals, ensuring it drives value and strengthens your brand position.<\/p>\n            <\/div>\n         <\/div>\n                        <div class=\"col-12 col-md-4 feature-block__feature\">\n            <img decoding=\"async\" class=\"image lazyload\" data-src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/Operating-Model-_-White-1.svg\" alt=\"Operating Model\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\n            <h3 class=\"title\">Operating Model<\/h3>\n            <div class=\"copy\">\n               <p>Build an agile, adaptive team with the right partners, clear goals, and KPIs to drive measurable success.<\/p>\n            <\/div>\n         <\/div>\n                        <div class=\"col-12 col-md-4 feature-block__feature\">\n            <img decoding=\"async\" class=\"image lazyload\" data-src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/Technology-_-White-1.svg\" alt=\"Technology\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\n            <h3 class=\"title\">Technology<\/h3>\n            <div class=\"copy\">\n               <p>Implement a seamless, scalable infrastructure that supports cross-team collaboration and fuels growth.<\/p>\n            <\/div>\n         <\/div>\n                        <div class=\"col-12 col-md-4 feature-block__feature\">\n            <img decoding=\"async\" class=\"image lazyload\" data-src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/Data-and-Insights-_-White-1.svg\" alt=\"Data &#038; Insights\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\n            <h3 class=\"title\">Data &#038; Insights<\/h3>\n            <div class=\"copy\">\n               <p>Craft a secure data architecture, democratize access, and create a scalable solution that drives smarter decisions.<\/p>\n            <\/div>\n         <\/div>\n                        <div class=\"col-12 col-md-4 feature-block__feature\">\n            <img decoding=\"async\" class=\"image lazyload\" data-src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/Measurement-Attribution-_-White-1.svg\" alt=\"Marketing Activation\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\n            <h3 class=\"title\">Measurement &#038; Attribution<\/h3>\n            <div class=\"copy\">\n               <p>Use a unified framework to uncover hidden revenue opportunities and gain deep customer insights.<\/p>\n            <\/div>\n         <\/div>\n                        <div class=\"col-12 col-md-4 feature-block__feature\">\n            <img decoding=\"async\" class=\"image lazyload\" data-src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/Marketing-Activation-_-White-1.svg\" alt=\"Measurement &#038; Attribution\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\">\n            <h3 class=\"title\">Marketing Activation<\/h3>\n            <div class=\"copy\">\n               <p>Optimize strategies and enhance customer experience using data and automation to drive impact.<\/p>\n            <\/div>\n         <\/div>\n         <\/div>\n<\/section>\n\n\n\n\n   <section id=\"featured-quote-slider\" class=\"featured-quotes lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(&#039;https:\/\/overlineconsulting.com\/wp-content\/uploads\/featured-quote-backer.svg&#039;)\"> \n      <div class=\"container d-block\">\n                           <div class=\"featured-quote-slider splide\">\n                  <div class=\"splide__track\">\n                     <div class=\"splide__list\">\n                                                   <div class=\"splide__slide\">\n                              <div class=\"featured-quote-slider__slide align-center featured-quote container\">\n                                 <div class=\"col-12 text white\">\n                                    <span class=\"featured-quote__text\">The team have provided guidance across a range of workstreams from search and social media buying, technology, measurement and business operations. Their commitment to healthy discussion, investigation and collaboration has helped us prepare, and build with confidence, our future global and regional processes.<\/span>\n                                    <span class=\"featured-quote__author\">Kristen Nolte<\/span>\n                                    <span class=\"featured-quote__position\">SVP Global Consumer  and Small Business Marketing Dell<\/span>\n                                 <\/div>\n                              <\/div>\n                           <\/div>\n                                             <\/div>\n                  <\/div>\n               <\/div>\n                  <\/div>\n   <\/section>\n\n\n\n\n\n<section id=\"featured_text_image\" class=\"wrapper\">\n         <svg id=\"orange_1\" class=\"parallax orange-elements\" data-speed=\"1\" data-start-offset=\"0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"205\" height=\"293\" viewBox=\"0 0 205 293\" fill=\"none\">\n      <path d=\"M0 292.467H99.4554L205 0H105.77L0 292.467Z\" fill=\"url(#paint0_linear_1124_30800)\"\/>\n      <defs>\n         <linearGradient id=\"paint0_linear_1124_30800\" x1=\"285\" y1=\"-140.767\" x2=\"442.526\" y2=\"142.353\" gradientUnits=\"userSpaceOnUse\">\n            <stop offset=\"0.210006\" stop-color=\"#9B1E1E\"\/>\n            <stop offset=\"0.560655\" stop-color=\"#FF8728\"\/>\n            <stop offset=\"0.911304\" stop-color=\"#C8FF5A\"\/>\n         <\/linearGradient>\n      <\/defs>\n      <\/svg>\n      <svg id=\"orange_2\" class=\"parallax orange-elements\" data-speed=\"1.5\" data-start-offset=\"0\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"148\" height=\"212\" viewBox=\"0 0 148 212\" fill=\"none\">\n      <path d=\"M0 211.553H71.802L148 0H76.3608L0 211.553Z\" fill=\"url(#paint0_linear_1124_30801)\"\/>\n      <defs>\n         <linearGradient id=\"paint0_linear_1124_30801\" x1=\"2.96341e-06\" y1=\"276\" x2=\"-110.842\" y2=\"35.0949\" gradientUnits=\"userSpaceOnUse\">\n            <stop 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0.746039 5.31335H15.45L10.9225 1.16728C10.6311 0.900413 10.6311 0.46702 10.9225 0.200151C11.2139 -0.0667171 11.6872 -0.0667171 11.9786 0.200151L17.7814 5.51403C17.9959 5.71045 18.0588 6.00294 17.9422 6.25913C17.8257 6.51319 17.5529 6.67971 17.2521 6.67971Z\" fill=\"white\"\/>\n                        <path d=\"M11.4424 12C11.2512 12 11.06 11.9338 10.9155 11.7993C10.6241 11.5324 10.6241 11.0991 10.9155 10.8322L16.7253 5.5119C17.0167 5.24503 17.4899 5.24503 17.7814 5.5119C18.0728 5.77877 18.0728 6.21216 17.7814 6.47903L11.9716 11.7993C11.8247 11.9338 11.6335 12 11.4424 12Z\" fill=\"white\"\/>\n                    <\/svg>\n                <\/a>\n            <\/button>\n        <\/div>\n\n                        <div class=\"container\">\n                                                        <div class=\"col-12 col-md-3 single_insight\">\n                <a href=\"https:\/\/overlineconsulting.com\/insight\/data-diversity-and-disruption\/\">\n                                                            <span class=\"term_name\">Podcasts<\/span>\n                                                    <div class=\"single_insight__copy\">\n                    <h3>Data, Diversity, and Disruption<\/h3>\n                    <p>Ariela Nerubay, Chief Marketing Officer at Jumex USA, shares how her passion lies in segmentation, cultural sensitivity, and building communities where consumers feel seen, heard, and part of something bigger.\r\n<\/p>\n                <\/div>\n                <\/a>\n                <div class=\"buttons d-flex\">\n                                                                            <a href=\"https:\/\/overlineconsulting.com\/insight\/data-diversity-and-disruption\/\" class=\"podcast d-block\">Listen Now<\/a>\n                                                                    <a href=\"https:\/\/youtu.be\/B0NLb-xEDTE\" target=\"_blank\" class=\"watch d-block\">Watch Now<\/a>\n                                                                            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href=\"https:\/\/overlineconsulting.com\/insight\/data-diversity-and-disruption-ariela-nerubay-cmo-of-grupo-jumex-unpacks-her-playbook-for-driving-brand-growth\/\" class=\"read_more d-block\">Read More<\/a>\n                                                            <\/div>\n            <\/div>\n                                                                    <div class=\"col-12 col-md-3 single_insight\">\n                <a href=\"https:\/\/overlineconsulting.com\/insight\/navigating-the-fourth-wave-of-in-housing\/\">\n                                                            <span class=\"term_name\">Playbooks<\/span>\n                                                    <div class=\"single_insight__copy\">\n                    <h3>Navigating the Fourth Wave of In-housing<\/h3>\n                    \n                <\/div>\n                <\/a>\n                <div class=\"buttons d-flex\">\n                                                                            <a 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