{"id":1817,"date":"2025-04-30T14:51:18","date_gmt":"2025-04-30T14:51:18","guid":{"rendered":"https:\/\/overlineconsulting.com\/?post_type=insight&#038;p=1817"},"modified":"2025-05-15T11:53:04","modified_gmt":"2025-05-15T11:53:04","slug":"consumer-pricing-isnt-the-only-casualty-of-tariffs","status":"publish","type":"insight","link":"https:\/\/overlineconsulting.com\/insight\/consumer-pricing-isnt-the-only-casualty-of-tariffs\/","title":{"rendered":"Consumer Pricing Isn&#8217;t the Only Casualty of Tariffs"},"content":{"rendered":"\n<section class=\"hero angled post-hero lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(&#039;https:\/\/overlineconsulting.com\/wp-content\/uploads\/insights-hero.svg&#039;)\">\n<svg class='parallax-svg' id='vector_1' xmlns='http:\/\/www.w3.org\/2000\/svg' width='148' height='212' viewBox='0 0 148 212' fill='none'>\n                    <path d='M0 211.777H71.802L148 0.223633H76.3608L0 211.777Z' fill='url(#paint0_linear_1124_28855)'\/>\n                    <defs><linearGradient id='paint0_linear_1124_28855' x1='48.4083' y1='0.223631' x2='161.189' y2='153.167' gradientUnits='userSpaceOnUse'><stop offset='0' stop-color='#C8FF5A'\/><stop offset='0.225' stop-color='#FF8728'\/><stop offset='0.79' stop-color='#420F57'\/><\/linearGradient><\/defs>\n                <\/svg><svg class='parallax-svg' id='vector_2' xmlns='http:\/\/www.w3.org\/2000\/svg' width='205' height='292' viewBox='0 0 205 292' fill='none'>\n                    <path d='M0 292H99.4554L205 0H105.77L0 292Z' fill='url(#paint0_linear_1124_28786)'\/>\n                    <defs><linearGradient id='paint0_linear_1124_28786' x1='67.0521' y1='0' x2='222.557' y2='211.626' gradientUnits='userSpaceOnUse'><stop offset='0' stop-color='#C8FF5A'\/><stop offset='0.225' stop-color='#FF8728'\/><stop offset='0.79' stop-color='#642A7D'\/><\/linearGradient><\/defs>\n                <\/svg>\n   <div class=\"container d-grid\"> \n      <div class=\"col-12 col-md-5\">\n         <div class=\"post-hero__content\">\n            \n            <span class=\"post-hero__tag\">Press<\/span>\n            <h1 class=\"post-hero__title\">\n               Consumer Pricing Isn&#8217;t the Only Casualty of Tariffs            <\/h1>\n                                    \n               <div class=\"post-hero__author\">\n                  <strong>By: <\/strong>Javier Rodriguez-Horta, Global Practices Lead               <\/div>\n                                    \n                     <\/div>\n      <\/div>\n\n            \n   <\/div>\n   \n            <\/section>\n\n\n\n\n\n\n<p><strong>Excellent article published on AdWeek by <a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAXhXqcBL0WMNps9UPfF0trVqH8rRQAhx-U\"><\/a><a href=\"https:\/\/www.linkedin.com\/in\/jerh2024\/\">Javier E. Rodriguez Horta<\/a>, looking at the impact of tariffs on innovation.<\/strong><\/p>\n\n\n\n<p>Talking about his time at Newell Brands, Javier says when it came to a new product launch, &#8216;we knew the market. We knew the shelf. And we knew that if we launched those products with the required markup, they wouldn\u2019t move. They\u2019d sit in stores, gathering dust, priced out of their own category.&#8217;<\/p>\n\n\n\n<p>It&#8217;s not just price of existing products that are affected, it is the whole roadmap that has often been planned for 2+ years.<\/p>\n\n\n\n\n\n\n\n<p><a href=\"https:\/\/www.adweek.com\/commerce\/consumer-pricing-tariff-casualty-innovation\">https:\/\/www.adweek.com\/commerce\/consumer-pricing-tariff-casualty-innovation<\/a><\/p>\n\n\n\n\n","protected":false},"author":23,"featured_media":0,"template":"","meta":{"_acf_changed":false,"content-type":""},"insight-type":[13],"class_list":["post-1817","insight","type-insight","status-publish","hentry","insight-type-press"],"acf":[],"_links":{"self":[{"href":"https:\/\/overlineconsulting.com\/wp-json\/wp\/v2\/insight\/1817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/overlineconsulting.com\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/overlineconsulting.com\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/overlineconsulting.com\/wp-json\/wp\/v2\/users\/23"}],"wp:attachment":[{"href":"https:\/\/overlineconsulting.com\/wp-json\/wp\/v2\/media?parent=1817"}],"wp:term":[{"taxonomy":"insight-type","embeddable":true,"href":"https:\/\/overlineconsulting.com\/wp-json\/wp\/v2\/insight-type?post=1817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}