{"id":2674,"date":"2025-08-11T07:37:01","date_gmt":"2025-08-11T07:37:01","guid":{"rendered":"https:\/\/overlineconsulting.com\/?post_type=insight&p=2674"},"modified":"2025-08-11T07:41:12","modified_gmt":"2025-08-11T07:41:12","slug":"data-diversity-and-disruption","status":"publish","type":"insight","link":"https:\/\/overlineconsulting.com\/insight\/data-diversity-and-disruption\/","title":{"rendered":"Data, Diversity, and Disruption"},"content":{"rendered":"\n
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\n Data, Diversity, and Disruption <\/h1>\n
\n Ariela Nerubay, Chief Marketing Officer at Jumex USA, shares how her passion lies in segmentation, cultural sensitivity, and building communities where consumers feel seen, heard, and part of something bigger.\r\n <\/div>\n \n
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“I’m a passionate marketer when it comes to just bringing new ideas to life, but I’m even more passionate about ensuring that those ideas create communities where everybody feels seen, heard, and therefore, you establish a deeper connection with consumers.” <\/em>Ariela Nerubay Turndorf, CMO of Jumex USA<\/strong><\/p>\n\n\n\n

On this episode of Time for a Reset<\/em><\/a>, Marketing Podcast: Insights from Global Brand Marketers<\/em>, brought to you by Overline<\/a>, host Tiffany Wilburn<\/a> sits down with Ariela Nerubay<\/a>, CMO of Jumex USA<\/a>, to explore how legacy brands can innovate without compromising authenticity. Drawing on decades of experience with brands like Disney and Walmart, Ariela explains how first-party data, cultural nuance, and AI-powered segmentation can drive effective, modern marketing strategies. From multicultural outreach to brand consistency across languages, she shares a blueprint for transforming heritage brands for new generations. <\/p>\n\n\n\n

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