{"id":27,"date":"2025-02-20T09:17:20","date_gmt":"2025-02-20T09:17:20","guid":{"rendered":"https:\/\/overline.test\/?page_id=27"},"modified":"2025-04-24T11:59:40","modified_gmt":"2025-04-24T11:59:40","slug":"thought-leadership","status":"publish","type":"page","link":"https:\/\/overlineconsulting.com\/thought-leadership\/","title":{"rendered":"Playbooks"},"content":{"rendered":"\n \n\n   <section class=\"hero  angled standard_hero lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(&#039;https:\/\/overlineconsulting.com\/wp-content\/uploads\/insights-hero.svg&#039;)\">\n\n      <svg class='parallax-svg' id='vector_1' xmlns='http:\/\/www.w3.org\/2000\/svg' width='148' height='212' viewBox='0 0 148 212' fill='none'>\n                    <path d='M0 211.777H71.802L148 0.223633H76.3608L0 211.777Z' fill='url(#paint0_linear_1124_28855)'\/>\n                    <defs><linearGradient id='paint0_linear_1124_28855' x1='48.4083' y1='0.223631' x2='161.189' y2='153.167' gradientUnits='userSpaceOnUse'><stop offset='0' stop-color='#C8FF5A'\/><stop offset='0.225' stop-color='#FF8728'\/><stop offset='0.79' stop-color='#420F57'\/><\/linearGradient><\/defs>\n                <\/svg><svg class='parallax-svg' id='vector_2' xmlns='http:\/\/www.w3.org\/2000\/svg' width='205' height='292' viewBox='0 0 205 292' fill='none'>\n                    <path d='M0 292H99.4554L205 0H105.77L0 292Z' fill='url(#paint0_linear_1124_28786)'\/>\n                    <defs><linearGradient id='paint0_linear_1124_28786' x1='67.0521' y1='0' x2='222.557' y2='211.626' gradientUnits='userSpaceOnUse'><stop offset='0' stop-color='#C8FF5A'\/><stop offset='0.225' stop-color='#FF8728'\/><stop offset='0.79' stop-color='#642A7D'\/><\/linearGradient><\/defs>\n                <\/svg>\n      <div class=\"container\"> \n                     <div class=\"image_holder\">\n               <img decoding=\"async\" data-src=\"https:\/\/overlineconsulting.com\/wp-content\/smush-webp\/playbooks-hero.png.webp\" alt=\"A woman smiles whilst looking up attentively\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1776px; --smush-placeholder-aspect-ratio: 1776\/1820;\">\n            <\/div>\n                  \n         <div class=\"col-12 col-lg-5\">\n            <div class=\"hero__content\">\n                                                <h1>\n                     Overline Marketing Playbooks                  <\/h1>\n                                                <p class=\"h3_style\">Your Blueprint for Smarter, Faster Growth.<\/p>\n                                                <div class=\"mb-4 copy\">\n                     <p>No fluff. No theory. Just proven strategies from global marketing practitioners who\u2019ve been there, done that.<\/p>\n                  <\/div>\n                                                                                          <div class=\"col d-block transcript\">\n                                 <\/div>  \n            <\/div>\n         <\/div>\n         \n                  \n      <\/div>\n   <\/section>\n\n\n\n<section class=\"standard_text\" style=\"margin-bottom: 4rem;\">\n   <div class=\"container d-block d-grid-md\">\n               <div class=\"col-12 flex-align-center\">\n            <span class=\"page_title\">Playbooks<\/span>\n         <\/div>\n         <\/div>\n      <div class=\"container d-block d-grid-md\">\n      <div class=\"col-12 col-md-5 flex-align-center\">\n         <h2 class=\"fontsize--h3 one-col\">Ready to move from ideas to execution?<\/h2>\n      <\/div>\n      <div class=\"col-12 col-md-6 flex-align-center\">\n               <\/div>\n      <\/div>\n      <div class=\"container d-block d-grid-md\">\n      <div class=\"col-9 mt-3\">\n         <p>Our playbooks cut through the noise, giving you the insights, frameworks, and action plans to drive real impact.<\/p>\n<p>Whether you&#8217;re optimizing performance, scaling innovation, or navigating the next big shift, you&#8217;ll find the tools to make it happen.<\/p>\n<p><strong>Dive in and start driving results.<\/strong><\/p>\n      <\/div>\n   <\/div>\n      <\/section>\n\n\n    <section id=\"insights_master_block\" style=\"background-image:inherit;\" data-bg-image=\"url(&#039;https:\/\/overlineconsulting.com\/wp-content\/themes\/overline\/src\/images\/insights-bg-section.svg&#039;)\" class=\"lazyload\">\n        <div class=\"container\">\n            <div class=\"col-12\">\n                <div id=\"ajax-load-more\" class=\"ajax-load-more-wrap default alm-layouts\"  data-alm-id=\"\" data-canonical-url=\"https:\/\/overlineconsulting.com\/thought-leadership\/\" data-slug=\"thought-leadership\" 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<div class=\"content\">\n      <h3>Navigating the Fourth Wave of In-housing<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/navigating-the-fourth-wave-of-in-housing\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n   <\/div><div class=\"col-12 col-md-6 single_insight featured-half-image custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/a-cmo-checklist-for-ai\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>A CMO Checklist for AI<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/a-cmo-checklist-for-ai\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n      <div class=\"image\">\n      <a href=\"https:\/\/overlineconsulting.com\/insight\/a-cmo-checklist-for-ai\/\">\n         <img decoding=\"async\" src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/GettyImages-1443559562-300x200.jpg\" alt=\"\">\n      <\/a>\n   <\/div>\n   <\/div><div class=\"col-12 col-md-6 single_insight featured-half-image custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/cdp-playbook\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>CDP Playbook<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/cdp-playbook\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n      <div class=\"image\">\n      <a href=\"https:\/\/overlineconsulting.com\/insight\/cdp-playbook\/\">\n         <img decoding=\"async\" src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/GettyImages-2149585773-e1744633323810-300x200.jpg\" alt=\"\">\n      <\/a>\n   <\/div>\n   <\/div><\/div><\/noscript><div class=\"alm-btn-wrap\" data-rel=\"ajax-load-more\"><button 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