{"id":391,"date":"2022-11-29T21:23:45","date_gmt":"2022-11-29T21:23:45","guid":{"rendered":"https:\/\/overlineconsulting.com\/insight\/how-retailers-are-reshaping-the-advertising-industry\/"},"modified":"2025-04-12T13:34:35","modified_gmt":"2025-04-12T13:34:35","slug":"how-retailers-are-reshaping-the-advertising-industry","status":"publish","type":"insight","link":"https:\/\/overlineconsulting.com\/insight\/how-retailers-are-reshaping-the-advertising-industry\/","title":{"rendered":"How Retailers Are Reshaping the Advertising Industry"},"content":{"rendered":"\n<section class=\"hero angled post-hero lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(&#039;https:\/\/overlineconsulting.com\/wp-content\/uploads\/insights-hero.svg&#039;)\">\n<svg class='parallax-svg' id='vector_1' xmlns='http:\/\/www.w3.org\/2000\/svg' width='148' height='212' viewBox='0 0 148 212' fill='none'>\n                    <path d='M0 211.777H71.802L148 0.223633H76.3608L0 211.777Z' fill='url(#paint0_linear_1124_28855)'\/>\n                    <defs><linearGradient id='paint0_linear_1124_28855' x1='48.4083' y1='0.223631' x2='161.189' y2='153.167' gradientUnits='userSpaceOnUse'><stop offset='0' stop-color='#C8FF5A'\/><stop offset='0.225' stop-color='#FF8728'\/><stop offset='0.79' stop-color='#420F57'\/><\/linearGradient><\/defs>\n                <\/svg><svg class='parallax-svg' id='vector_2' xmlns='http:\/\/www.w3.org\/2000\/svg' width='205' height='292' viewBox='0 0 205 292' fill='none'>\n                    <path d='M0 292H99.4554L205 0H105.77L0 292Z' fill='url(#paint0_linear_1124_28786)'\/>\n                    <defs><linearGradient id='paint0_linear_1124_28786' x1='67.0521' y1='0' x2='222.557' y2='211.626' gradientUnits='userSpaceOnUse'><stop offset='0' stop-color='#C8FF5A'\/><stop offset='0.225' stop-color='#FF8728'\/><stop offset='0.79' stop-color='#642A7D'\/><\/linearGradient><\/defs>\n                <\/svg>\n   <div class=\"container d-grid\"> \n      <div class=\"col-12 col-md-5\">\n         <div class=\"post-hero__content\">\n            \n            <span class=\"post-hero__tag\">Press<\/span>\n            <h1 class=\"post-hero__title\">\n               How Retailers Are Reshaping the Advertising Industry            <\/h1>\n                                    \n               <div class=\"post-hero__author\">\n                  <strong>By: <\/strong>Viviana Toro, Head of Marketing               <\/div>\n                                    \n                     <\/div>\n      <\/div>\n\n            \n   <\/div>\n   \n            <\/section>\n\n\n\n\n\n<p>A new type of advertising media has emerged that competes directly with the walled gardens: search and social.<\/p>\n\n\n\n<p>Retail Media has hit the mainstream. <a href=\"https:\/\/www.ft.com\/content\/3224a3f6-cf02-4e1f-95f9-9b90da204377\">The Financial Times<\/a> features our President\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/ACoAAAAWC8QBodX8w3ZTMMd2CI_oZNy___F9MeM\">Paul Frampton Calero<\/a>.<\/p>\n\n\n\n<p>  Retail media is growing the fastest in the US, the market is expected to reach $37 billion this year, or a 20% increase year on year &#8211; growing five times quicker than more traditional social media advertising.<\/p>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"author":7,"featured_media":0,"template":"","meta":{"_acf_changed":false,"content-type":""},"insight-type":[13],"class_list":["post-391","insight","type-insight","status-publish","hentry","insight-type-press"],"acf":[],"_links":{"self":[{"href":"https:\/\/overlineconsulting.com\/wp-json\/wp\/v2\/insight\/391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/overlineconsulting.com\/wp-json\/wp\/v2\/insight"}],"about":[{"href":"https:\/\/overlineconsulting.com\/wp-json\/wp\/v2\/types\/insight"}],"author":[{"embeddable":true,"href":"https:\/\/overlineconsulting.com\/wp-json\/wp\/v2\/users\/7"}],"wp:attachment":[{"href":"https:\/\/overlineconsulting.com\/wp-json\/wp\/v2\/media?parent=391"}],"wp:term":[{"taxonomy":"insight-type","embeddable":true,"href":"https:\/\/overlineconsulting.com\/wp-json\/wp\/v2\/insight-type?post=391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}