{"id":455,"date":"2024-10-29T10:00:00","date_gmt":"2024-10-29T10:00:00","guid":{"rendered":"https:\/\/overlineconsulting.com\/insight\/79-balancing-product-innovation-test-and-learn-and-agile-strategies-in-retail-media-a-conversation-with-jack-johnson-of-ocado-retail\/"},"modified":"2025-04-30T15:05:48","modified_gmt":"2025-04-30T15:05:48","slug":"balancing-product-innovation-test-and-learn","status":"publish","type":"insight","link":"https:\/\/overlineconsulting.com\/insight\/balancing-product-innovation-test-and-learn\/","title":{"rendered":"Ocado: Balancing Product Innovation, Test and Learn, and Agile Strategies in Retail Media"},"content":{"rendered":"\n
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\n Ocado: Balancing Product Innovation, Test and Learn, and Agile Strategies in Retail Media <\/h1>\n
\n A Conversation with Jack Johnson of Ocado Retail <\/div>\n \n
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\n \"Ocado: \n <\/div>\n <\/div>\n <\/div>\n \n <\/div>\n \n <\/section>\n\n\n\n\n\n

On a recent episode of Time For a Reset<\/em><\/a> Marketing Podcast: Insights from Global Brand Marketers,<\/em> brought to you by Overline<\/a> Marketing Consultancy, host Paul Frampton<\/a> connects with  Jack Johnson<\/a>, Head of Ocado Ads at Ocado Retail<\/a>, UKs popular and preferred online grocer.<\/p>\n\n\n\n

Jack highlights Ocado\u2019s unique position as a leading online-only grocery retailer, emphasising their innovative use of data and flexible advertising solutions. He stresses the importance of moving away from legacy retail media strategies and advocates for a \u201ctest and learn\u201d mentality. He shares insights on their groundbreaking \u201cMPDLab\u201d initiative and how Ocado\u2019s comprehensive data approach sets it apart from competitors. <\/p>\n\n\n\n

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\u201cWe need to stop recycling past strategies. Too often, brands fall back on what worked before instead of innovating. We need a \u2018test and learn\u2019 mentality to drive real growth with retail media.\u201d <\/em>Jack Johnson, Head of Ocado Ads<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n

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