{"id":903,"date":"2025-04-09T12:29:50","date_gmt":"2025-04-09T12:29:50","guid":{"rendered":"https:\/\/overlineconsulting.com\/?page_id=903"},"modified":"2025-04-30T15:08:30","modified_gmt":"2025-04-30T15:08:30","slug":"press","status":"publish","type":"page","link":"https:\/\/overlineconsulting.com\/press\/","title":{"rendered":"Press"},"content":{"rendered":"\n \n\n   <section class=\"hero  angled standard_hero lazyload\" style=\"background-image:inherit;\" data-bg-image=\"url(&#039;https:\/\/overlineconsulting.com\/wp-content\/uploads\/insights-hero.svg&#039;)\">\n\n      <svg class='parallax-svg' id='vector_1' xmlns='http:\/\/www.w3.org\/2000\/svg' width='148' height='212' viewBox='0 0 148 212' fill='none'>\n                    <path d='M0 211.777H71.802L148 0.223633H76.3608L0 211.777Z' fill='url(#paint0_linear_1124_28855)'\/>\n                    <defs><linearGradient id='paint0_linear_1124_28855' x1='48.4083' y1='0.223631' x2='161.189' y2='153.167' gradientUnits='userSpaceOnUse'><stop offset='0' stop-color='#C8FF5A'\/><stop offset='0.225' stop-color='#FF8728'\/><stop offset='0.79' stop-color='#420F57'\/><\/linearGradient><\/defs>\n                <\/svg><svg class='parallax-svg' id='vector_2' xmlns='http:\/\/www.w3.org\/2000\/svg' width='205' height='292' viewBox='0 0 205 292' fill='none'>\n                    <path d='M0 292H99.4554L205 0H105.77L0 292Z' fill='url(#paint0_linear_1124_28786)'\/>\n                    <defs><linearGradient id='paint0_linear_1124_28786' x1='67.0521' y1='0' x2='222.557' y2='211.626' gradientUnits='userSpaceOnUse'><stop offset='0' stop-color='#C8FF5A'\/><stop offset='0.225' stop-color='#FF8728'\/><stop offset='0.79' stop-color='#642A7D'\/><\/linearGradient><\/defs>\n                <\/svg>\n      <div class=\"container\"> \n                     <div class=\"image_holder\">\n               <img decoding=\"async\" data-src=\"https:\/\/overlineconsulting.com\/wp-content\/smush-webp\/About-1.png.webp\" alt=\"A woman with grey hair looks down at a tablet in an office setting.\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/2310;\">\n            <\/div>\n                  \n         <div class=\"col-12 col-lg-5\">\n            <div class=\"hero__content\">\n                                                <h1>\n                     Press                  <\/h1>\n                                                <p class=\"h3_style\">Explore our latest features and commentary below.<\/p>\n                                                <div class=\"mb-4 copy\">\n                     <p class=\"\" data-start=\"103\" data-end=\"450\">Our team\u00a0 is regularly called upon by leading industry outlets to share insights on the trends shaping modern marketing. From brand strategy to consumer behavior, our experts bring deep industry knowledge and sharp points of view that help drive the conversation forward.<\/p>\n<p class=\"\" data-start=\"103\" data-end=\"450\">\n                  <\/div>\n                                                                                          <div class=\"col d-block transcript\">\n                                 <\/div>  \n            <\/div>\n         <\/div>\n         \n                  \n      <\/div>\n   <\/section>\n\n\n\n\n    <section id=\"insights_master_block\" style=\"background-image:inherit;\" data-bg-image=\"url(&#039;https:\/\/overlineconsulting.com\/wp-content\/themes\/overline\/src\/images\/insights-bg-section.svg&#039;)\" class=\"lazyload\">\n        <div class=\"container\">\n            <div class=\"col-12\">\n                <div id=\"ajax-load-more\" class=\"ajax-load-more-wrap default alm-layouts\"  data-alm-id=\"\" data-canonical-url=\"https:\/\/overlineconsulting.com\/press\/\" data-slug=\"press\" data-post-id=\"903\"  data-localized=\"ajax_load_more_vars\" data-alm-object=\"ajax_load_more\"><div aria-live=\"polite\" aria-atomic=\"true\" class=\"alm-listing alm-ajax\" data-seo=\"true\" data-seo-start-page=\"1\" data-seo-scroll=\"false\" data-seo-scrolltop=\"30\" data-seo-controls=\"1\" data-seo-permalink=\"pretty\" data-container-type=\"div\" data-loading-style=\"default\" data-theme-repeater=\"custom.php\" data-post-type=\"insight\" data-taxonomy=\"insight-type\" data-taxonomy-terms=\"press\" data-taxonomy-operator=\"IN\" data-order=\"DESC\" data-orderby=\"date\" data-offset=\"0\" data-posts-per-page=\"16\" data-scroll=\"false\" data-button-label=\"Load More\" data-prev-button-label=\"Load Previous\"><\/div><noscript><div class=\"alm-listing alm-noscript\"><div class=\"col-12 col-md-3 single_insight  custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/consumer-pricing-isnt-the-only-casualty-of-tariffs\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>Consumer Pricing Isn&#8217;t the Only Casualty of Tariffs<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/consumer-pricing-isnt-the-only-casualty-of-tariffs\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n   <\/div><div class=\"col-12 col-md-3 single_insight  custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/how-retailers-are-reshaping-the-advertising-industry\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>How Retailers Are Reshaping the Advertising Industry<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/how-retailers-are-reshaping-the-advertising-industry\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n   <\/div><div class=\"col-12 col-md-3 single_insight  custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/goodway-group-acquires-canton-marketing-solutions-to-boost-its-martech-and-data-consulting-capabilities\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>Goodway Group acquires Canton Marketing Solutions to boost its martech and data consulting capabilities\u00a0<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/goodway-group-acquires-canton-marketing-solutions-to-boost-its-martech-and-data-consulting-capabilities\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n   <\/div><div class=\"col-12 col-md-6 single_insight featured-half-image custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/ipa-bellwether-report-q4-2021-budgets-increase-across-the-uk-despite-omicron-slowing-growth\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>IPA Bellwether Report Q4 2021: Budgets Increase Across the UK Despite Omicron Slowing Growth<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/ipa-bellwether-report-q4-2021-budgets-increase-across-the-uk-despite-omicron-slowing-growth\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n      <div class=\"image\">\n      <a href=\"https:\/\/overlineconsulting.com\/insight\/ipa-bellwether-report-q4-2021-budgets-increase-across-the-uk-despite-omicron-slowing-growth\/\">\n         <img decoding=\"async\" src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/Aidan-Mark-in-ExchangeWire-300x300.png\" alt=\"\">\n      <\/a>\n   <\/div>\n   <\/div><div class=\"col-12 col-md-6 single_insight featured-half-image custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/4-ways-to-measure-incremental-roi\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>4 Ways To Measure Incremental ROI<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/4-ways-to-measure-incremental-roi\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n      <div class=\"image\">\n      <a href=\"https:\/\/overlineconsulting.com\/insight\/4-ways-to-measure-incremental-roi\/\">\n         <img decoding=\"async\" src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/Blog-and-news-images-7-300x300.png\" alt=\"\">\n      <\/a>\n   <\/div>\n   <\/div><div class=\"col-12 col-md-6 single_insight featured-half-image custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/the-10-pillars-of-effective-local-marketing-report\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>The 10 Pillars of Effective Local Marketing Report<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/the-10-pillars-of-effective-local-marketing-report\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n      <div class=\"image\">\n      <a href=\"https:\/\/overlineconsulting.com\/insight\/the-10-pillars-of-effective-local-marketing-report\/\">\n         <img decoding=\"async\" src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/Blog-and-news-images-4-300x300.png\" alt=\"\">\n      <\/a>\n   <\/div>\n   <\/div><div class=\"col-12 col-md-6 single_insight featured-half-image custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/the-next-generation-service-layer\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>The Next-Generation Service Layer<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/the-next-generation-service-layer\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n      <div class=\"image\">\n      <a href=\"https:\/\/overlineconsulting.com\/insight\/the-next-generation-service-layer\/\">\n         <img decoding=\"async\" src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/Blog-and-news-images-3-300x300.png\" alt=\"\">\n      <\/a>\n   <\/div>\n   <\/div><div class=\"col-12 col-md-3 single_insight  custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/Overline-supports-hmd-nokias-digital-transformation\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>Overline supports HMD Nokia\u2019s digital transformation<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/Overline-supports-hmd-nokias-digital-transformation\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n   <\/div><div class=\"col-12 col-md-3 single_insight  custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/Overline-expands-apac-presence-with-current-asia-strategic-partnership\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>Overline expands APAC presence with Current Asia strategic partnership<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/Overline-expands-apac-presence-with-current-asia-strategic-partnership\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n   <\/div><div class=\"col-12 col-md-6 single_insight featured-half-image custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/Overline-parent-company-goodway-group-named-a-2020-adexchanger-programmatic-power-player\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>Overline Parent company Goodway Group Named a 2020 AdExchanger Programmatic Power Player<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/Overline-parent-company-goodway-group-named-a-2020-adexchanger-programmatic-power-player\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n      <div class=\"image\">\n      <a href=\"https:\/\/overlineconsulting.com\/insight\/Overline-parent-company-goodway-group-named-a-2020-adexchanger-programmatic-power-player\/\">\n         <img decoding=\"async\" src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/AdExchanger-Programmatic-Power-Players-2020-Logo-Blog-2-300x300.png\" alt=\"\">\n      <\/a>\n   <\/div>\n   <\/div><div class=\"col-12 col-md-6 single_insight featured-half-image custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/a-week-in-my-life-paul-frampton-european-president-at-Overline-part-of-the-goodway-group\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>A Week in My Life: Paul Frampton, European President at Overline, part of the Goodway Group<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/a-week-in-my-life-paul-frampton-european-president-at-Overline-part-of-the-goodway-group\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n      <div class=\"image\">\n      <a href=\"https:\/\/overlineconsulting.com\/insight\/a-week-in-my-life-paul-frampton-european-president-at-Overline-part-of-the-goodway-group\/\">\n         <img decoding=\"async\" src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/Blog-and-news-images-6-300x300.png\" alt=\"\">\n      <\/a>\n   <\/div>\n   <\/div><div class=\"col-12 col-md-6 single_insight featured-half-image custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/paul-frampton-rejects-traditional-media-and-says-its-time-for-a-reset\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>Paul Frampton rejects traditional media and says \u2018it\u2019s time for a reset\u2019<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/paul-frampton-rejects-traditional-media-and-says-its-time-for-a-reset\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n      <div class=\"image\">\n      <a href=\"https:\/\/overlineconsulting.com\/insight\/paul-frampton-rejects-traditional-media-and-says-its-time-for-a-reset\/\">\n         <img decoding=\"async\" src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/Blog-and-news-images-2-300x300.png\" alt=\"\">\n      <\/a>\n   <\/div>\n   <\/div><div class=\"col-12 col-md-6 single_insight featured-half-image custom-listing\" onclick=\"location.href='https:\/\/overlineconsulting.com\/insight\/goodway-group-lures-paul-frampton-back-to-adland\/';\" style=\"cursor: pointer;\">\n   \n   <div class=\"content\">\n      <h3>Goodway Group lures Paul Frampton back to adland<\/h3>\n      \n      <div class=\"buttons d-flex\">\n         <a href=\"https:\/\/overlineconsulting.com\/insight\/goodway-group-lures-paul-frampton-back-to-adland\/\" class=\"read_more d-block\">Read More<\/a>\n      <\/div>\n   <\/div>        \n      <div class=\"image\">\n      <a href=\"https:\/\/overlineconsulting.com\/insight\/goodway-group-lures-paul-frampton-back-to-adland\/\">\n         <img decoding=\"async\" src=\"https:\/\/overlineconsulting.com\/wp-content\/uploads\/Paul-Frampton-3.jpg-300x300.png\" alt=\"\">\n      <\/a>\n   <\/div>\n   <\/div><\/div><\/noscript><div class=\"alm-btn-wrap\" data-rel=\"ajax-load-more\"><button class=\"alm-load-more-btn more\" type=\"button\">Load More<\/button><\/div><\/div> \n            <\/div>\n        <\/div>\n    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